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What’s the first thing that comes to your mind when you hear “Sindhi”? Do you unconsciously think of a thrifty rich businessman, who is confidently entrepreneurial and known to hypnotise his customers, or who is simply fashionable, gives ‘bling’ a whole new definition and loves PDW (public display of wealth)? Or role models like Dada Vaswani who promote charity, kindness and sharing, coupled with a tolerant religious philosophy?

Come discover the cradle-grounds of the Aryans and our language pick of the month – Sindhi, the tongue of a Sufi-inspired community with a distinct identity and culture.

What’s the big deal?

Sindhi is the official regional language of the Sindh province, nestled in the south-eastern province of Pakistan. The Sindhi diaspora, today, is estimated at 45 million speakers spread all across the world but primarily in Pakistan and India. It has a Sanskrit-Prakrit prototype, with wondrously old literature and its roots can be traced as far back as 1500 B.C. It was also known to have eight scripts originally, but is written in two government-approved scripts today: Arabic-Sindhi and Devanagiri-Sindhi. (Bet you didn’t know that!)

Tell me more

A walk down history lane will tell you that Sindh had its roots in the Indus Valley Civilization, where the historic urban centres of Mohenjo-daro and Harappa were known to have thrived. Popular belief suggests that the ‘OM’ Mantra was first chanted here and the ‘Swastika’ symbol originated in the Sindh province as well.

In 1947, the province witnessed one of Indian history’s most tragic events as the country was partitioned to create the currently-existing Pakistan. Owing to a tumultuous history, Sindhi culture has always had to grapple with an identity crisis, deeply entrenched socio-cultural and political repercussions along with a perpetual sense of nostalgia amongst the millions of Sindhis who migrated across the border during the Partition.

Threat factor

Bhagwan Gidwani mentions in ‘Return of the Aryans’ – “a generation that remains unaware of its roots is truly orphaned”. Preserving their heritage and language is proving to be extremely difficult in today’s day and age. Most families complain that the new generations grow up to the sound of regional languages, with little or no knowledge of their own.

In addition to that, the language content has also had substantial influences from Urdu, Persian and Arabic over the years.

And yet

In spite of a nomadic background, they have immense pride towards their culture and least of all, a die-hard optimism; hence goes the popular saying “Hikro latey-t sava patey” (When one door closes, a hundred others open).

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Alifya Thingna - Associate Director | Key Accounts Having grown up around the Middle East and India, Alifya is a shy, yet friendly and colourful personality with a keen interest in human psychology, ethnology and contemporary dance forms. An aesthete by nature, she is extremely passionate about getting to know new people, immersing herself in new cultures, writing and doing the 'little things' that make this world a better place to live in. She also has a Masters degree in French literature, enjoys biking and is the modern definition of a logophile and an equalist.