Mind Your Language

Sandeep Nulkar

It is easy to attribute some Indianisms to the interference of our mother tongues and some others simply to our creative minds. However, it is sometimes difficult to understand how certain Indianisms might have originated. Some mistakes have become such an integral part of mainstream discourse that we do not, in the least, suspect that we could be using words incorrectly. Take for instance the word ‘serious’. It looks like a fairly simple and harmless word and we surely do use it right in most cases. But then, there are times when logic suddenly chooses to desert us and we…

Read More

Getting Candid

Sonali Kulkarni

It is common knowledge that the language industry is one of the fastest growing industries in the world; it is demanding, competitive and incredibly innovative in terms of its technologies and processes. BITS and Pieces has regularly discussed with industry experts how these changes would come to affect the industry and how businesses could prepare for this tectonic shift. But along with making great technological strides, the industry must also evolve in its approach towards sales. “In becoming all things to all people, LSPs end up becoming nothing to no one,” says Sales Strategist and Consultant, Jessica Rathke, our guest…

Read More

Be Lingual

Alifya Thingna

It is not unusual to see regions that are in close geographical proximity to each other, share common practices, vocabulary, cultural as well as linguistic elements. This forms the basis of how language evolved and how dialects came into being. This month, however, let’s take a look at an interesting concept called Pidgin languages. And no, this has nothing to do with birds! In fact, Pidgins develop when people with no common language come into contact with each other and make do. Let’s take a look at some pidgins spoken in West Africa, Hawaii and other multicultural hubs. Pidgins –…

Read More

In The News

The world is waking up to the Indian translation and localisation industry and this time the focus is on the world’s newest Translation and Localisation Company Association being formed in India. BITS is proud to, once again, lead the initiative in what will surely prove to be a defining moment as far as organising an otherwise fragmented industry is concerned. CITLoC, the Confederation of India Translation and Localisation Companies, will act as the Translation and Localisation industry’s voice within and outside the country and represent its members and their interest by liaising with the government and the industry to drive policy making and improve standards. If you are connected with Language,…

Read More