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5 reasons why every business needs a multilingual website

Have you ever thought of it this way?

A website is probably a company’s hardest working salesperson. Day or night, it is that one touch point that is always active.

Join me this month as we give you a quick overview on why every business worth its salt must have a multilingual website.

Here are five reasons why every business needs a multilingual website:

  1. Not many people understand English

Surprisingly, only 5.52%* of the world’s population and only 0.02%* of India’s population speaks English as their first language. Add those who speak English as their second language and the percentage isn’t still as high as we would imagine it to be.

So the message is loud and clear! If you want more customers, then your website and sales literature must be available in languages that are relevant to the markets you operate in.

  1. The can’t-read-won’t-buy syndrome

Based on a survey**, 75% people prefer to buy when content is written in their native language and 60% people rarely or never buy from English-only websites.

This means that if your website and sales literature is available in the languages of your important markets, it will help you influence buying decisions.

  1. More traffic on your website

A 2009 UNESCO report that monitored the languages of websites for 12 years from 1996 to 2008 found a steady year-on-year decline in the percentage of webpages in English from 75% in 1998 to 45% in 2005.

This means that a multilingual website, with the help of consistent SEO, will start showing up more in local searches. This has a direct impact on the number of visitors to your website. More visitors translates into more leads and more leads means more deals closed.

  1. Easiest way to make your company look global

No matter how contemporary your design and how well written your content, nothing can make your business look as global as when your website and sales material is available in multiple languages. It suggests that you have customers or business interests in various countries.

  1. It tells customers that you really care

You can invent dozens of ways to reach out to your customers, but nothing tells them that you care better than letting your website speak to them in their language. It is one of the most important parts of customer experience

Professional tip

Google Translate Plug-ins do not simply help your cause. Not only is the translation quality bad, but it also portrays a very unprofessional image of your company. It tells customers that you are open to compromising on the quality when it comes to  and not willing to spend on quality and that you are willing to cut corners .

If not Google Translate, then what?

Write to us at projects@bitsindia.co.in or call us on 83800 31438 to know more about a cheaper, better and more professional way to make your website multilingual.

* Source: Wikipedia

** Source: Commonsense Advisory

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Sandeep Nulkar - Founder, Chairman & Managing Director, BITS Private Limited Sandeep Nulkar heads one of India’s largest translation and localisation companies. He is a linguist by passion, businessman by choice and author by circumstances. Over the past decade, he has been working closely with the corporate world and with students and the academia to bring credibility and recognition to the Indian translator within and outside India.