BITS and Pieces

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3 ways you didn’t know grammatical errors could be hurting your business

Are you likely to visit a hair-cutting saloon-cum-beauty parlour that promises ‘to cut your messes and your children after having given them a dye and fachial?’ (sic)

We have all laughed at grammatical errors in some of the many advertisements that catch our attention. But then, there are those who would have us believe that there is nothing like bad publicity. Even if you remember brands for all the wrong reasons, it is fine. At least, you remember the brand and that might make all the difference when potential customers are making buying decisions.

Well, it might work that way in some cases, but serious businesses spend serious money to ensure that everything they produce or offer, be it their products or services, related paraphernalia or then their content, is spotless. That is because they understand how errors or a lack of quality in anything associated with their company has the potential to damage their brand’s image.

Here are 3 reasons why grammatical errors in your content can hurt your business:

  1. Customers might correlate errors in content with the quality of your product

Our brains are pretty good at extrapolating. If customers spot errors in the content associated with the brand they are using or are considering to use, there is every possibility that they will associate this lack of attention to detail in content creation to a possible lack of will to offer a product or service that is of the highest quality.

  1. Errors in content might hamper understanding and retention

Consider the hundreds of work emails we receive every month. We will struggle to understand what the person is trying to say in at least a few of those. Now, imagine your website or manuals or sales literature doing that to your users or customers. Badly written or error-ridden content will only make it difficult for them to understand or retain the information you are trying to convey.

  1. Errors in content might rub off on an employee’s idea of quality

Without realising it, employees are imbibing the organisation’s intent and commitment to quality. When they see the organisation leading by example and setting quality standards in every aspect of the business, higher than what they have personally achieved, they tend to give their best. If not, they will have no impetus to strive for quality, in turn hurting the company’s quality objectives.

The way ahead…

Contact us to know more about how our popular SmartRead® service can help you clean up your content and make it look top notch. Write to us at projects@bitsindia.co.in or simply call us on 83800 31438 to start a conversation.

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Sandeep Nulkar Founder, Chairman & Managing Director, BITS Private Limited Sandeep Nulkar heads one of India’s largest translation and localisation companies. He is a linguist by passion, businessman by choice and author by circumstances. Over the past decade, he has been working closely with the corporate world and with students and the academia to bring credibility and recognition to the Indian translator within and outside India.